| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Brand Management( 932231001 ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Brand Management( 932231001 ) |
| 3 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Brand Management( 932231001 ) |
| 4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Brand Management( 932231001 ) |
| 5 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | Brand Management( 932231001 ) |
| 6 | 9-596-015 | Heineken N.V.: Global Branding and Advertising | Quelch, John A. | Marketing | Brand Management( 932231001 ) |
| 7 | HKU759 | Wang''s Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) | Gao, Gerald Yong;Lu, Jiangyong;Fung, Hung Gay;Suen, Linda | Marketing | Brand Management( 932231001 ) |
| 8 | 9-409-111 | Corporate Solutions at Jones Lang LaSalle (2001) | Gulati, Ranjay;Marshall, Lucia | Other | Brand Management( 932231001 ) |
| 9 | 9-511-001 | Zespri | Alvarez, Jose B.;Shelman, Mary | Other | Brand Management( 932231001 ) |
| 10 | 9-709-466 | HTC Corp. in 2009 | Yoffie, David B.;Kim, Renee | Other | Brand Management( 932231001 ) |
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